Matt is lucky to lead the Brand Marketing team at RBC, overseeing enterprise-wide Sponsorship, Youth Marketing, Brand Strategy, Metrics/Insights and Events. With 15+ years of experience in a wide variety of marketing related roles, he brings a raw and energetic approach as well as a unique perspective, having started his career as a graphic designer, giving him an intimate understanding of the creative process and maximizing agency output. Prior to RBC, Matt started his career at Maple Leaf Sports & Entertainment and moved on to a role as Brand Manager for PlayStation at Sony Computer Entertainment Canada.

Nicole Ransom leads the development and execution of experiential and music platforms for Bacardi Rums. She has led this programming for the last four years in conjunction with partner agencies, artist talent and music partner, Live Nation. She has also worked in the world of fitness as a Pure Barre instructor for five years. Pulling from her experience across two very different industries, she is most passionate about how a brand’s place in music and culture impacts consumer perception and loyalty. And specifically how a consumer’s experience with a brand can elicit a feeling and sentiment to desire even more.

Stay tuned for an announcement