Past Session

May 20 at 2PM EST

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The wellness pandemic: How will the new normal drive new brand purpose?

The need to stay at home has driven the need for consumers to find new ways to stay safe, healthy, fit and seek holistic wellness for body, mind and soul. This panel will discuss ways brands can live their purpose and help consumers as they adapt to their new normal. You'll hear from unconventional wellness brands who have successfully made the shift, moderated by Nikolas Badminton.

Panelist
Ronnie Yoked
Head of Experiential, Anheuser-Busch
Ronnie Yoked joined Anheuser-Busch with a knack for innovation and a love for experiences. In her new role as Head of Experiential, Ronnie will bring her deep love of consumer-centered experiences and strategy to help define the future of what experiential marketing should be, ensuring AB will lead the way.
Panelist
Lana Pawziuk
Digital Director, Canopy Growth
Lana Pawziuk leads Digital at Canopy Growth, working across medical, recreation and CBD markets globally. Digital at Canopy includes UX, ecom and Digital Product Management, Analytics and Automation. Lana's entire career has been in the digital space, and she has worked at Cossette, Grip, PwC and Comscore, helping internal and client teams harness digital to connect with consumers to drive conversion and affinity.

May 20 at 2PM EST

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