How catering to consumers’ tastes gave a sophisticated spirit mass appeal.
When buying whiskey, most shoppers lean on the most familiar or expensive. But with an extensive portfolio, Diageo asked us to bring clarity to the crowded aisles with a flavour-driven education program. With the help of Diageo’s Masters Of Whiskey, Whiskey 5 organized the brand’s portfolio into 5 key flavour profiles, helping shoppers discover their own go-to whiskey in a deliciously rewarding pre-shop and in-store experience.
What we did:
Shopper, Digital Shopper, Retail, Assisted Selling, Digital Design
